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CONTENTS:
1. ARTICLE: E-commerce ROI 2. CASE
STUDY: Veridicom a Bio-Signature Technology 3. IMS NEWS:
Seminars, Trade Shows and Jobs 4. EDITORIAL: Observations
From The Trenches **NEW** 5. ABOUT IMS
1. ARTICLE: E-commerce ROI
In this issue we are going to discuss the hard benefits of e-Commerce - ROI
When the initial discussion about implementing an e-commerce system comes up,
there is always the discussion of -- will it pay? So we decided to write a quick
article that outlines the benefits and other company's ROI - hopefully this will
help you make your decisions.
When an organization is considering implementing an e-Commerce system, the
initial idea may not be very attractive to the final decision-makers because
current set-up costs may be much higher than perceived benefits. Not everyone
believes EC will add value to the business. In order to indicate how the
benefits outweigh the costs it is important to have performed a cost benefit
analysis.
Calculating the costs associated with e-Commerce is a simple task compared to
quantifying benefits. Hard number benefits which can be obtained are those
associated with revenue generation - sales, fees collected for services, and
cost savings - reduced printing, volume, and reduced costs in the customer
service department. Benefits, which are more difficult to quantify but equally
important, include marketing value, new business opportunities, sales leads,
better customer and supplier relationships, enhanced communications, and
corporate image.
Calculating ROI is more of guess than an exact science due to the vast array
of business functions e-Commerce involves. According to a recent survey of
Datamation readers, the number one reason many organization have not implemented
an EC system is because of the high costs associated with these systems.
Traditional ROI methodologies lack what is needed to measure such a wide variety
of casts and benefits. The only area providing hard numbers is direct sales.
Electric commerce offers many benefits to which a cost saving figure cannot be
attached. Another key is to link ROI to bottom line concerns of senior
management such as cost savings, increased productivity and gaining a
competitive advantage.
Since ROI is so hard to calculate, I thought it would be better if you heard
another's experience:
Chrys Barnes knew she had a problem. As head of procurement for sprawling Los
Angeles County, she oversees an organization that bought $650 million in goods
and services last year using paper forms--and had no unified purchasing system.
Buyers responsible for stocking the county's offices, hospitals, and jails tap
into more than 25,000 suppliers. "We buy everything from chicken to condoms,"
Barnes says. The process was so chaotic that one office might order pencils, not
knowing that thousands sat unused in a county warehouse. The launch of Web-based
buying sites by some suppliers only raised the potential for pell-mell
purchasing. "We couldn't just turn people loose to place orders over the
Internet," she says.
Barnes bet on a high-tech solution. In tandem with the county's overhaul of
its mainframe-based finance system, she constructed a $2 million Internet-based
procurement program. Now, buyers with browser-equipped desktop PCs can surf a
countywide network and comparison shop among approved suppliers linked over the
Net.
Routine purchases are O.K.'d using rules built into the software, while
special items get routed to managers for their approval. Orders and payments are
all electronic. The comparison-shopping alone could save the county up to 5% on
prices--adding up to tens of millions of dollars a year. And better inventory
management will let the county reap a $38 million windfall over the next five
years from closing its central warehouse. "We're seeing tremendous savings,"
Barnes crows ----- Business Week, Companies are using Net tech to forge new
partnerships and pile up eye-popping savings
Questions/comments, please e-mail us at editor@imssoft.com.
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2. CASE STUDY: Veridicom
We are very happy to include Veridicom (http://www.veridicom.com) as a newly signed
e-commerce client. Veridicom is breaking new ground with the introduction of its
exciting new technology, bio-signatures for encryption and verification. Their
fingerprint sensors, peripheral devices, and software products provide
developers, OEMs, and integrators with the enabling technology to create
personal authentication solutions for information and personal security
applications. Veridicom's identification solution includes the robust FPS100
digital fingerprint sensor and Veridicom's proprietary Software Suite. Both are
based on an open architecture, permitting seamless integration and flexible
solutions.
IMS was contracted by Veridicom to add e-commerce to their existing site. The
project will be implemented in 3 phases.
Phase 1: Affiliate Program Phase 2: Business to Business Sales Phase 3:
Business to Consumer Sales
With phase 1 currently underway, Veridicom has already signed its first
affiliate: IBM. IMS will be setting up a system whereby IBM will include a
Veridicom logo on their site that will link directly to the Veridicom Web site.
People who click on this link will be taken to a special page created
specifically for the IBM viewers. These people will be able to see exclusive
products and have special product pricing. During this phase, IMS will be
setting up all the databases, shopping carts, and shipping links for the
implementation of future sections of the site. Once phase 1 is successfully
deployed, Veridicom will be actively seeking additional participants for their
affiliate program.
To reach Veridicom's next target audience, OEM's and VAR's, IMS will add a
business-to-business section to the site. Business-to-business customers will
use a special login to enter the site and will be offered special pricing and
will be able to use related business-to-business forms.
The project will conclude with Phase 3, the business to consumer phase. This
stage will allow the site to manage a retail business within the same Web site.
Included in phase 3 will be retail prices and an end-user checkout form.
Veridicom will provide the graphics and content section of the site and the
e-commerce section will be created to maintain the same continuity as the main
Web site.
3. IMS NEWS: Seminars, Trade Shows and Jobs
This summer IMS is planning to initiate a series of free educational seminars
on e-Commerce. The seminars will encompass a forum that will provide answers to
questions such as why implement an e-commerce system? Technically, what do you
need to consider before you start initiating your e-commerce system? Marketing,
what will you do once your e-commerce site is up? And technical background to
aid you as you enter the Internet arena as well as networking opportunities. For
more information or to sign up, call Susan Hwang @ (818) 784-6890 or e-mail susan@imssoft.com.
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Last month IMS signed up an exciting new client. This client is pioneering
their industry by spearheading an e-business model for the industry. We wish we
could tell you more but due to the sensitivity of the project we are under NDA
(non-disclosure) to divulge any information until the launch of the site. But
let us assure you, this is a very exciting project and we were thrilled to get
it.
4. EDITORIAL: In the Trenches
This month we are introducing a new section called "In the Trenches" an
editorial from our people in the field. Every other issue we will be bringing
you excerpts on the things we see while out attending trade shows and speaking
with clients.
TRADE SHOWS, TRADE SHOWS, TRADE SHOWS
This last month has been extremely busy as IMS attended two tradeshows. The
Annual Catalog Conference in Chicago, and the e-Business Expo in San Jose. Both
were great shows for IMS, and I found them interesting in different ways.
THE ANNUAL CATALOG CONFERENCE, Chicago May 17-19. This show was
interesting as it was more of an educational conference with exhibits than your
typical tradeshow. I was pleased to see that they had an entire track of the
conference devoted to e-Commerce. It was great to see how far the catalog
industry has come in a few short years with regards to e-Commerce. When IMS
first began moving into the e-Commerce arena very few catalog companies would
even consider looking at the Web as a means by which to do business. This
industry has now changed drastically and refocused its energy on the information
superhighway. I was delighted by the attendee's level of expertise and
enthusiasm.
E-BUSINESS CONFERENCE AND EXPO - June 8-10. The attendees for this show
differed much from that of Chicago. We received a number of high-level
executives looking for ways to put their business online. There was
representation from a wide range of industries, from Silicon Valley start-ups to
"10,000 LB gorillas" (American Express). We had many people who didn't sell
product but sold services asking us how to set up an e-business. Those attendees
that did want to sell product wanted to sell them in all types of ways; shopping
malls, magazines, TV and much much more. Everyone was trying to find the best
e-commerce solution for their business. Many of our known competitors where
there and it was a great comparing notes with our competition (of course we came
out ahead). Many people we spoke with were excited about the scope of our
capability as well as our long experience in setting up complex systems. We are
very excited about some of the prospects that came out of this show and will be
making some official announcements soon. Watch this newsletter to find out more.
Craig Banner Internet Services Group
5. ABOUT IMS
Information Management Systems Inc. (IMS) has been a developer of
mission-critical business solutions since 1980. The client list includes large
corporate entities like CompUSA, Insight Direct, HiVal and Computer Gate. Since
its inception, IMS has become a worldwide solutions provider with three
operating divisions; IMS Internet Services Group, IMS Language Group, and IMS
Applications Group.
The IMS e-Commerce solution is based on a tool-set called the Open Commerce
Integration Suite. This tool-set provides clients with a secure order processing
network, a Web-based storefront, along with a 24/7 network operations center
with complete failover capabilities. With two offices (Los Angeles and Dallas)
and over 40 computer professionals, IMS offers it's clients hundreds of years of
aggregate experience in systems design, database integration and interface
design. The head office is located in a company- owned building, in Sherman
Oaks, CA. Supported by the office in Dallas, it develops, markets and supports
its own business application software.
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